There needs to be a company that sells the naming rights of people. You can’t tell me that there’s not a brand out there that wouldn’t pay to have 10,000 people legally change their last name for a month or two. How cool would that be?
Stadiums can do it. They’re kinda like people. Kings do it. Popes do it.
The business challenge is to be figure out how to convincingly assess the value of someone’s naming rights, but with tools like Klout — isn’t this is the killer feature for Klout? — that should be doable.
The tennis star Sharapova appears to be pioneering the idea. At the very least it makes for a nice media stunt.