Monthly Archives: January 2016

Imaqtpie

imaqtpie2If you want your kids to grow up to be an eSports celebrity, here’s an idea of what that looks like — Imaqtpie.

I spent some quality time watching this guy work. Basically he spends his days playing League of Legends on a live stream, and making commentary.

imaqtpie1

This is a job. See him on the bottom right corner? Yeah, he makes $8,000 a month from doing this.

Some details on how he generates his money here. The bottom line is that there are enough people who play this game (LOL) that understand what he’s doing, and find his commentary cool and informative.

The appeal is something like that of radio, ambient commentary and a form of community building.

For example, when you subscribe to his channel (costs you $5/ mo) one of the main benefits is that he gives you a shout out — he says your name and thanks you for joining. You are now a member, acknowledged and loved.

He’s clearly more than a “cutey pie” — he’s a shrewd marketer and has leveraged a passion with a clear knowledge of his audience. When you “sub” to his channel you become a member of the Big D*** Club — a name clearly top-of-mind and funny to a small but clearly passionate demographic.

Gotta love the focus.

More Human Than Human

tyrell_corpIn what is likely an alternate version of 2019, an artifical human named Roy Batty will be hunted and then turn the tables on his hunter, the Blade Runner Rick Deckard.

Today is Roy’s inceptday, the actual day he was “created” by the Tyrell Corp.

In his three years of life this Nexus 6 burned so very brightly. Of course he wanted more life (f***er!) but you could argue that he gave a master class on being human to Tyrell, JF, Pris, Deckard.. pretty much everyone including the teen-age version of me.

Happy birthday you big bad beautiful replicant dude!

The ESPN Of Video Games

activision-mlgThe biggish news in eSports this week was the acquisition of Major League Gaming — the eSports league — by one of the largest game publishers, Activision Blizzard.

This acquisition signals the intent of Activision, in the words of their CEO, to become “the ESPN of video games.” I guess that means he wants to make Activision into the most valuable publishing property in the world for eSports.

There’s a lot of hand-wringing in the gaming press about about the skeeviness of Activision and the whorishness of MLG, and predictions about a giant sell-out entity not being able to attract *real* gamers and a healthy community.

Maybe that’s true but I think the inherent conflicts of interest (game publishing + journalism + gaming leagues!) and lack of vision (back to tv?) by Activision are enough to keep this merger from really taking off. It’s too mis-aligned IMVHO.

I don’t think ESPN will step in and take over eSport publishing either — their demo is just too different and I don’t think they “get” this stuff.

My prediction: This happy mess of an industry — eSports — will get to the point where a real League will form out of a group of relatively equal communities. Like what happened with credit cards or the NBA, etc.

It isn’t about the money or the chest beating — the publisher-led gaming communities are the center of gravity here.

Friends For Sale v2

stolen1Stolen showed up fresh on Product Hunt this week.

It looks like its being built by some of the same people that brought us Friends For Sale, the weirdly addictive “social” Facebook game from about 6-7 years ago.

This Stolen re-start is all about Twitter and mobile, apparently. I say apparently because they’re in some kind of Beta phase and I wasn’t in the first 1000 people to download the game, so I’m on the outside-reading-in.

If you see descriptions of the old FFS game and the comments on the Product Hunt page, I think it’s pretty much a straight port.

What I liked about the original — didn’t play core, just got my feet wet — was that the game was completely committed to using social mechanics (joining, sharing, liking, messaging, poking, etc.) as the actual game actions. Not a bolted-on social mechanics but the real deal.

The only way I could make sense of the game was to do what I did for Clash and Farmville when I went core on those — that is: ignore your real friends! Build a completely new set of online friends who understand that the social goo flying around isn’t “real” but just a way to use each other to level-up and dominate.

Anyway, will give this a go when I can get in.. and if anyone is already in and has comments I’d like to hear.

FOLO

Found this in AdWeek — some handsome culture strategy work going on here.


I agree with the AdWeek editors — trend #3 here is especially interesting, the Fear Of Living Offline.

Yes, now that you’ve invested all that time and energy into your online personas, why would you want to live anywhere else?